This book draws on the authors’ extensive experiences working with leading Managed Service Providers around the world. Whether you’re the 10 person MSP or the 100 person MSP, this book will give you insight into how you can position your business to achieve what every MSP is chasing.
This book draws on the authors’ extensive experiences working with leading Managed Service Providers around the world. Whether you’re the 10 person MSP or the 100 person MSP, this book will give you insight into how you can position your business to achieve what every MSP is chasing.
This is not a how-to book that will tell you how to price and package your offerings. Rather, it’s a series of deep-dives that will challenge you to re-think your business:
Robert Wilburn heads up N-able’s Business Transformation program, leading executive programs for MSPs around the world. As part of this, he has worked closely with hundreds of MSPs of all sizes on their journey to profit and growth. Along with Dave, he is the co-creator of the innovative N-able industry benchmark. Prior to his work with MSPs, Robert led Marketing at multiple companies ranging from sub $10M -$300M in annual revenue. Robert is a Graduate of London Business School, where he was a Sloan Fellow.
David Wilkeson is the co-founder of Instrumental, which provides outsourced accounting and strategic instrumentation to MSPs. He is also the CEO of MSP Advisor, where he and his team work with managed services companies throughout North America and the UK on their business and financial operations. Like many MSP owners, Dave is a techie at heart, and previously helped grow a 12-person VAR into an 85-person market-leading managed services company, before exiting. Dave spends much of his time facilitating peer groups and leading MSP executive programs around the world.
